Project Overview:

The FloatMe Financial Copy and Brand Strategy Project is focused on refining and elevating the brand voice of FloatMe, a financial technology company dedicated to helping users manage their cash flow and avoid overdraft fees. This project aims to develop clear, engaging, and conversion-driven copy that aligns with FloatMe’s mission of financial empowerment while ensuring brand consistency across all digital touchpoints.

Objectives:

Define Brand Voice & Messaging: Establish a cohesive and compelling brand voice that resonates with FloatMe’s target audience—millennials and Gen Z users seeking financial stability.

Develop High-Impact Copy: Craft persuasive and user-centric copy for website pages, app interfaces, email campaigns, and social media content.

Enhance UX Writing: Ensure all financial communication is clear, accessible, and aligned with compliance standards while maintaining a friendly and supportive tone.

Content Strategy & SEO Integration: Implement a content strategy that enhances FloatMe’s online presence, leveraging SEO best practices to drive engagement and conversions.

Cross-Platform Consistency: Maintain a seamless messaging experience across all marketing channels, reinforcing brand trust and recognition.