Anthony Austin II

Sr. Creative Strategist + Designer | Detroit, MI | 15+ Years

I’m a Copywriter and Senior Creative Strategist from Metro Detroit—a city rich in culture, tradition, and bold design. With over 15 years of experience in marketing, design strategy, and brand storytelling, I’ve had the opportunity to work with major brands across various industries, helping them craft messaging and creative that resonates. I’m passionate about simple yet striking design aesthetics that connect with real people in meaningful ways. Outside of work, I’m all about family—my wife and our four amazing kids are my world. I’m a devoted coffee lover and find peace in rainy summer nights, whether I’m reading, designing, or vibing to smooth jazz or smooth Christian beats. I'm proficient in the fllowing creative tools below.

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Hard + Soft Skills

  • With over 15 years of experience as a Creative Strategist, I bring a sharp, insight-driven approach to brand storytelling, campaign development, and audience engagement. I specialize in connecting data with design—translating complex ideas into compelling visual and written narratives that resonate across platforms. Whether developing full-scale marketing strategies, conceptualizing brand identities, or leading multi-channel campaigns, I focus on aligning creative output with business goals to drive measurable impact. My ability to think both analytically and artistically allows me to craft strategies that are not only visually powerful but also purpose-driven and results-oriented.

  • As a seasoned Copywriter, I have a proven ability to craft clear, compelling, and conversion-driven content across a variety of platforms. My writing blends creativity with strategy—whether it's web copy, email campaigns, product descriptions, or long-form blogs, I know how to capture brand voice and speak directly to the target audience. With a strong understanding of SEO, consumer behavior, and storytelling, I create copy that not only grabs attention but also inspires action. I’m skilled at adapting tone and messaging to fit diverse industries, making complex topics accessible, engaging, and impactful.

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  • My expertise in Brand and Identity development lies in building cohesive, memorable, and emotionally resonant brand experiences. I specialize in crafting brand foundations—from defining mission, vision, and values to developing tone of voice, messaging frameworks, and visual identities that align with audience expectations and market trends. I have a keen eye for detail and a strong sense of aesthetic that allows me to translate abstract ideas into powerful, consistent brand systems across digital and print platforms. Whether launching a new brand or refreshing an existing one, I ensure every touchpoint tells a unified story that builds trust, recognition, and loyalty.

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  • I bring a strategic and creative approach to content marketing and campaign development, with a focus on driving engagement, building brand authority, and delivering measurable results. From ideation to execution, I craft content that aligns with audience needs and business goals—whether it’s blog series, social media campaigns, email funnels, or multimedia storytelling. My experience spans both organic and paid strategies, allowing me to create integrated campaigns that amplify reach and encourage meaningful interactions. I excel at managing content calendars, collaborating across teams, and using data insights to refine messaging and boost performance across platforms.

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